About Me
I’m a European Salesforce MVP and Marketing Automation Architect focused on implementing Marketing Automation and AI Agents in Salesforce Ecosystem.
I worked on the local, regional, and global teams as an internal leader and external consultant. This experience gives me multiple perspectives on every marketing challenge.
Having worked in digital marketing, e-commerce, sales, and editorial, I know how good automation implementation ties in multiple departments of the company and requires sincere cooperation of the teams.
My passion is business process automation. Good asset and campaign templates. Data integration & architecture. Agents and custom developments. All those elements are necessary to leverage the full potential of modern platforms. And bring the most value and highest ROI to the company.
Timeline
Below is the full picture - every project, role change, certification and speaking engagement that shaped my path.
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Vibe coded free browser-based visual diagramming tool for Salesforce architects and consultants. Architecture diagrams, data models, process flows, org charts, and Gantt charts - all in the browser with no account, no backend, and no data leaving your machine.
Salesforce
Implemented Adobe RT-CDP for Non-Profit Industry
PwC
› As a Tech Lead, coordinated work of Adobe RT-CDP development team delivering personalized Use Cases › Worked on Sources, Data Distiller Queries, Schemas, Audiences and Destinations activating data to Adobe Campaign › Leveraged Adobe Journey Optimizer for managing behavioral data feedback loop from Adobe Campaign to RT-CDP › Supported SIT, UAT and Go-Live
Became Acting Marketing Automation Practice Leader
PwC
Led Marketing Automation Practice and delivered comprehensive marketing automation solutions with a team of 30+ Salesforce & Adobe experts. › Supported sales process with discovery, RFPs and demos › Managed project pipeline and team up-skilling needs › Owned recruitment and staffing strategy › Triaged escalations and facilitated smooth resolution › Optimized assets for team evaluation and budgeting
Salesforce
Polish Dreamin' 2025
Delivered in-person Session with Agentforce quick start followed by recommendations and best practices on how to make the most of the tool.
Salesforce Marketing & AI Consultant
Mateusz Dąbrowski (Self-employed)
I design, build and extend Marketing, Real-Time Personalization and Agent-driven Automation using Salesforce ecosystem.
From Salesforce to Agentforce: New Agentic World
Warsaw Salesforce Architect Meetup
Delivered in-person Session covering the what, the how, the why and the how much along with some architecture and implementation considerations based on our hands-on experience with Agentforce.
Salesforce
Shared Agentforce knowledge for PwC Firms
PwC
› As a member of the global Portfolio Enablement Team, I led the discovery of Salesforce Agentforce with a key focus on building Knowledge-based Agents › Supported PwC teams around the world with creating Agentforce World Tour demos to generate project pipelines based on innovative and use-case-driven scenarios › Facilitated Agentforce offerings leading to won contracts for some of the first implementations of Agentforce in the world › Led cross-alliance Agentforce x Workday PoC to showcase the future of cross-platform agentic workflows › Developed and maintained a guide focused on up-skill, pre-sales, build and implementation of Agentforce › Delivered top-rated three-day-long global hackathon workshop on understanding, designing, building and selling Agentforce
Trailblazer Community Group
Delivered SFMC Journey Builder Bootcamp Series webinar focused on pros, cons and best practices of using Salesforce Data in SFMC Journey Builder.
Salesforce
Joined Salesforce Trailblazer Community Forum Ambassadors
Salesforce
Forum Ambassadors are Salesforce experts sharing their knowledge, creating content and fighting with spam & AI hallucinations to deliver valuable Trailblazer Community experience for everyone.
Salesforce
Salesforce
Implemented Salesforce Marketing Cloud & Personalization for Manufacturing Industry
PwC
› As an SFMC Architect, managed the data model requirements and dependencies between multiple Build Streams and the Client › Architected the data flows for profile and consent data models connected via Marketing Cloud Connect with Sales and Service Clouds › Designed closed-loop real-time consent management processing that maintains the golden record in the Salesforce CRM › Defined and supported implementation of the performance and security-focused Web Studio Architecture
Salesforce
Salesforce Connections '23
Delivered in-person Session focused on how to make the most out of the Server-Side Code powering Campaign Templates in the Interaction Studio.
Promoted to Marketing Automation Manager
PwC
Trailblazer Community Group
DeliveredMarketing Cloud Bootcamp Series webinar focused on Business Unit architecture, Single-Org vs Multi-Org patterns and deliverability 101.
Salesforce
Salesforce
Salesforce
Salesforce
Trailblazer Community Group
Delivered Marketing Cloud Implementation Series webinar focused on building Cloud Page Apps.
Joined MC Personalization Technical Advisory Board
Salesforce
Co-operation with Salesforce Product Team responsible for Marketing Cloud Personalization (Interaction Studio) on the product roadmap, future features and current pain-points.
Improved and extended implementation of Interaction Studio for a Consumer Electronics E-commerce
PwC
› Performed audit of the original implementation of Interaction Studio and Marketing Cloud › Refactored Sitemap, Web Campaigns (templates and configuration), Einstein Recipes and Catalog configuration › Extended the Catalog with custom objects to enable new features for ML models › Implemented new use cases based on the client’s needs and Interaction Studio capabilities › Cooperated with client data teams to create new indicators driving real-time personalization
Joined Salesforce Credentials Ambassadors
Salesforce
Community of experts supporting the Salesforce Credentialing Team with creating, updating and improving Salesforce certifications.
Became Salesforce MVP
Salesforce
Salesforce MVPs are top-notch product experts committed to sharing their knowledge and helping their communities succeed.
Salesforce
Became Team Lead
PwC
Led small team of Salesforce Marketing Cloud Trailblazers
SForce Summit Poland 2022
Delivered webinar (in Polish) focused on debugging programmatic languages in Salesforce Marketing Cloud.
SForce Summit Poland 2021
Delivered webinar (in Polish) on Web Studio Code Resources use cases in Salesforce Marketing Cloud.
Implemented two Salesforce Marketing Clouds from scratch for Pharmaceutical Industry
PwC
› As a Tech Lead, coordinated work of the SFMC development team on 50+ Business Units project › Architected the contact, and multi-level consent data models in multi-org and single-org setups connected via Marketing Cloud Connect with Health Cloud › Created 50+ Preference Centres with consent management backend supporting real-time changes cross-cloud › Created Contact Deletion process with a privacy-first archiving solution › Developed custom deployer solution to speed up multi-country deployment › Prepared naming convention, refactoring and optimisation recommendations for the client
Trailblazer Community Group
Delivered SFMC Architecture & Implementation Strategies Series webinar focused on Web Studio Architectural Patterns.
Implemented Interaction Studio for Personal Care Industry
PwC
› Developed Sitemap (hybrid model with ETL and GTM) › Created Overlay Web Template with custom engagement triggers › Created Einstein Decisions Web Template with text-based ML experiences › Created Notification Server-Side Template › Deployed custom Interaction Cookie Expiry solution
Implemented a custom Email Translation App for the Travel Industry
PwC
› Created custom Cloud App (MVC pattern) with SLDS-based user experience › Used SFMC Content Builder REST API to download Email content (including all versions of AB Test and Dynamic Content blocks) › Leveraged Smartling REST API to translate all the content blocks (with approval process) › With both above-mentioned APIs built the system for creating translated and secured copies of the Email within a minute of the completed translation
Promoted to Marketing Cloud Architect
PwC
Became Salesforce Marketing Champion
Salesforce
Salesforce program for master marketers who are product experts, active in the community, self-starting leaders, and willing to help others blaze their trail every single day.
Improved Salesforce Digital Enablement App
PwC
› Debugged and extended the Assets (Journeys, Emails, Data Extensions, SQL and AMPScript, Cross-cloud API integration) › Created Deployer to implement the solution on the SFMC side in 10% of the time previously required (Web Studio with SSJS)
Implemented Behavioral Triggers from scratch for Personal Care Industry
PwC
› Configured Marketing Cloud and created Collect.js Scripts › Built custom Behavioral Trigger Content Block for Email › Shared Best Practices on the custom Content Block and data layer implementation
Implemented Salesforce Marketing Cloud from scratch for Education Industry
PwC
› Data model in multi-org setup connected via Marketing Cloud Connect with Education Cloud › Data management: synchronization, deduplication, deletion (Design and implementation in Automation Studio with SQL, SSJS) › Created Email Template and template-based Assets › Created Journeys along with Data Filters and Automations for segmentation purposes (no-code priority approach to minimize technical skill dependence) › Implemented Mobile Studio's Connect with custom keyword-specific subscription management › Architected and implemented Preference Center with Marketing Cloud wide consent management backend › Created custom Marketing Cloud Application supporting segmentation and data cleansing
Wrote unofficial Salesforce Marketing documentation focused on development and configuration best practices
Scaled Agile
Promoted to Senior Marketing Cloud Consultant
PwC
Extended existing SFMC implementation for Energy Industry client
PwC
› Created Form Assets (Web Studio with HTML, CSS, JS) › Universal Form Processing for huge time saving with each new form implementation (Design and implementation in Web Studio with SSJS) › Robust and privacy-first Double Opt-In Process for GDPR compliance (Design and implementation in Web and Email Studios with HTML, CSS, SSJS, AMPScript, Triggered Sends) › Automation Error Logging for easier problem solving (Design and implementation in Automation Studio with SSJS) › Bug fixing in Automation Studio, Journey Builder and Email Studio (SQL, AMPScript)
Created custom SFMC Apps
PwC
› Form Generator - a no-code solution for creating forms (with submission processing and data extension storage) leading to huge time-savings when creating any forms › Campaign Manager - a no-code solution for creating cross-cloud campaigns (including folders, naming conventions, tracked links) allowing for end-to-end campaign management directly from Marketing Cloud
Joined PwC as Marketing Cloud Consultant
PwC
Scaled Agile
Supported global MarTech transition for Pharma Industry client
Sanofi
› Global Campaign Demand & Blueprint Process › Deliverability Strategy (design, pilot, run & maintain) › Education (best practice & user guides on automation, email, deliverability) › SAFe (PI analysis, business acceptance, market adoption) › Martech (assessment & business implementation of tools) › Evolution (off-shelf solutions & new feature/channel enablement) › Collaboration (internal cross-team & external vendors) › Business Process Optimization (Atlassian Jira, Microsoft Sharepoint)
Joined Sanofi as Global Campaign Service Manager
Sanofi
Marketing Automation Consultant
Mateusz Dąbrowski (Self-employed)
Sharing my passion for Salesforce Marketing Cloud, Marketing Automation, E-Mail Marketing, Lead Generation, Martech Process Automation and APIs.
University of Maryland
Applied Scrum, Agile Planning, Agile Solutions for Innovation, Leadership Principles, and Project Control.
Became Marketing Automation Centre of Excellence Lead
Wolters Kluwer
Led the Marketing Automation Centre of Excellence driving best practices and governance. Focus on business drivers related to Eloqua adoption and use, enhancements and knowledge sharing across countries.
Data Science Professional Certificate
UC Berkeley
Computational Thinking with Python, Inferential Thinking by Resampling, Prediction and Machine Learning.
Developed automation tool for Oracle's Eloqua Marketing Automation built with Python. Utilizes Eloqua Bulk and REST APIs to create whole campaigns with all required assets, easily upload contacts, manage file and asset libraries in Oracle Eloqua.
Led MarTech transition for Legal and E-commerce Industry client
Mateusz Dąbrowski (Self-employed)
› Reporting on metrics of campaigns/nurtures/emails › Supervising and consulting on best practices (CoE + JIRA) › Testing and campaign proofing of new MA tools › Creation and improvement of templates & conventions › Cross-department point-of-contact for MA related projects › Creation and optimisation of lead scoring models › Creation, implementation and evaluation of A/B tests › Subscription & Preference flows UX (GDPR + DOI) › Marketing pressure and deliverability management › Creation of custom reports (OBIEE + Python) › Database nurturing and cleaning › Marketing Automation Campaigns & Programs › Landing Page creation (HTML + CSS + JS) › E-mail development (HTML + CSS + MJML) › Automation and integration (Python) › E-mail and Landing Page copywriting › Graphic design for web (Sketch)
E-commerce & Digital Marketing Specialist
Wolters Kluwer S.A.
› Digital marketing on legal and educational markets › Cross-division cooperation on omnichannel marketing › Writing and editorial of content for LP and emails › Project management (website and online product) › Cooperation with the third party on e-commerce solutions (Google, Ideo) › Webinar management and technical support
Joined Wolters Kluwer as E-commerce & Digital Marketing Specialist
Wolters Kluwer
Master of Law
University of Warsaw
Thesis: Protection of personal data in e-marketing under General Data Protection Regulation.
Bachelor of Journalism
University of Warsaw
Thesis: Blog and the legal definition of the term press.
Industries
Over the years I've delivered marketing automation projects across a wide range of sectors. Each card below aggregates my hands-on experience in a given industry - actual projects, technologies and the platforms I used to get the job done.
E-commerce
Professional Services
Education
Travel
Legal
Pharma & Healthcare
Manufacturing
Non Profit
Energy
Platforms
I work across the Salesforce, Adobe and Oracle ecosystems - from Marketing Cloud(s) and Agentforce to RT-CDP and Eloqua. Each card below shows how long and how deeply I've worked with a given platform, detailed with projects, technologies, speaking engagements and industries where I applied it.