AMPScript is a proprietary scripting language in Salesforce Marketing Cloud Engagement along with SSJS. Out of the two, it is simpler and more performant, but too limited for complex solutions. Good starting point for marketers without development experience. Best option for scripting in messaging.
Script with style. Readable code is a few rules & best practices away.
Should I use AMPScript or SSJS? Which is better? As always, it depends. Check the performance comparisons for various use cases.
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