Skip to main content

Docs & Snippets

SSJS + JS + AMPScript + SQL + SFMC & MCP Config documentation and code snippets that I find useful for developing Salesforce Marketing Cloud.

Zen of SFMC

Salesforce Marketing Cloud is a complex and flexible tool. This combination is a dream-come-true set for enterprise Marketing Automation tools, but on the other hand, it enables mistakes and messy solutions. Find the right path to success through a best-practice fuelled checklist full of tool-based explanations and examples.

Read about Zen of SFMC

Server-Side JavaScript

SSJS is an XX-century version of JavaScript paired with proprietary libraries created by Salesforce. It is one of the programmatic tools useful to leverage Marketing Cloud to its fullest potential. I am creating this documentation to make my (and hopefully also yours) work easier.

SSJS Documentation

SSJS Snippets

Read about SSJS


In this part, I am gathering selected elements of modern vanilla JavaScript that I find helpful for marketing technologists. Expect guides on asynchronous calls to API and backend resources, form-focused DOM manipulation and playing with data objects.

JS Documentation

JS Snippets

Read about JavaScript


AMPScript is a proprietary scripting language in Salesforce Marketing Cloud along with SSJS. Out of the two, it is simpler and more performant, but too limited for complex solutions. Good starting point for marketers without development experience. Best option for scripting in messaging.

AMPScript Documentation

AMPScript Snippets

Read about AMPScript


To fully leverage the Salesforce Marketing Cloud Data Extensions and Automation Studio, SQL is a must-have. Here I gathered both the language basics and some of the most valuable snippets to copy and paste shamelessly.

SQL Documentation

SQL Snippets

Read about SFMC SQL

SFMC Config

Many things in Salesforce Marketing Cloud aren't coding but have a massive impact on the code. Permissions. System Data Views. Configuration options. Here I focus on the most important ones that are crucial for Marketing Cloud developers.

Read about SFMC Config

Marketing Cloud Personalization

Salesforce Marketing Cloud Personalization (Interaction Studio) is a cross-channel real-time hyper-personalisation engine in Salesforce Marketing Cloud. Behind that cool-looking description is a powerful tool that lets your company adapt every point of contact to each person. Neat!

MC Personalization Documentation

MC Personalization Snippets

Read about MC Personalization


I'm updating the docs ongoingly, so expect changes. You can track those by watching and starring the website's Github Repository.