Skip to main content

SFMC Account Architecture

Learn how to structure your Marketing Cloud Account to make the most of the Business Units, Marketing Cloud Connect and deliverability features.

Table of Contents

  1. SFMC Business Units (5:53)
  2. Business Units Setup Patterns (21:02)
  3. Single-Org vs Multi-Org (27:31)
  4. Marketing Cloud Connect Patterns (41:36)
  5. SAP, Private Domains & IPs (50:21)
  6. Deliverability & IP Warmup (56:22)

Video

Materials

28 January 2023Salesforce Marketing Cloud Infrastructure Setup - Org Setup
RecordingYouTube
SlidesPDF
ArticlesSalesforce Architects blog on Business Units and Marketing Cloud Connect
Salesforce Documentation on Multi-Org Considerations