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48 docs tagged with "Marketing Cloud"

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AMPScript in SSJS

Not all AMPScript functions are available in SSJS. But you still can use them.

Architecting Web Solutions in SFMC

Learn how to make the most out of Marketing Cloud Web Studio using best practices and tested architecture patterns for Cloud Pages and Code Resources.

Engage with Countdown

Start boosting conversion rates right now! There are many ways to engage customers, and urgency is the king among them. Learn how to leverage it today.

MCP Catalog Architecture

Marketing Cloud Personalization (Interaction Studio) Catalog Objects architecture, data ingestion, limitations, tricks and tips. Build right from the start.

MCP Catalog ETL Metadata Viewer

Debug your Marketing Cloud Personalization (Interaction Studio) Catalog Object Item attributes with the power of Serverside Code.

MCP Open Time Email

Personalise your SFMC emails with the next best action recommendations. In real-time. Even after delivery. Magic.

MCP Serverside Code Basics

Wrap your head around the core feature of Marketing Cloud Personalization (Interaction Studio) and build the bridge between marketer and customer.

MCP Serverside Code Properties

Build your marketers' dream campaign configuration UI in Marketing Cloud Personalization (Interaction Studio). All the input magic in one place.

SFMC Account Architecture

Learn how to structure your Marketing Cloud Account to make the most of the Business Units, Marketing Cloud Connect and deliverability features.

SFMC AppExchange Solutions

Fill the feature gaps with plug-and-play apps. Salesforce Marketing Cloud AppExchange ready-to-use solution highlights.

SFMC Cloud Page Apps

Learn how and when to create a custom application for your SFMC users using Cloud Pages, Code Resources and Installed Packages.

SFMC Code Resource

Learn how to use and abuse SFMC Code Resources, the free-of-charge programmatic powerhouse.

SFMC Contact Deletion

Marketing Automation is as powerful as the database quality behind it. To make it good you must first remove the bad. Let's do it.

SFMC MCC Integration Patterns

Marketing Cloud Connect Architecture: Single-Org, Multi-Org and everything in between. Integrate Salesforce CRM and Marketing Cloud the right way.


SELECT your data FROM Salesforce Marketing Cloud WHERE drag-and-drop Filters are not enough.


Empower your Marketing Cloud queries with conditional SQL CASE logic.

SFMC SQL Debugging Email Sends

Make finding problems with email delivery in Salesforce Marketing Cloud great again. SQL with Query Studio to the rescue.


Data Extensions. System Data Views. With the JOIN statement, use one query to rule them all.


IS NULL, or IS NOT NULL, that is the question. Ways of working with NULL values in SFMC SQL.


Use WHERE to make your query lean and to the point. Less is more.

SFMC System Data Views

Dive deep into System Data Views - the backend Marketing Cloud data. Actionable pearls await.

Solve with Cloud Page Apps

Create micro applications tailored to your organisation needs using only Salesforce Marketing Cloud features.

SSJS Loops

Let's dive into limited looping options of the SSJS.

SSJS Style Guide

Script with style. Readable code is a few rules & best practices away.

SSJS vs AMPScript Performance

Should I use AMPScript or SSJS? Which is better? As always, it depends. Check the performance comparisons for various use cases.

Tailor the experience with data logic

Everyone and his boss are talking about personalisation. Most stop at tailoring the content. Don't be that person. Utilise the power of simple data logic and control the user flows.

Zen of SFMC

Salesforce Marketing Cloud implementation, development and operations Best Practices. In brief and detail.