Docs & Snippets

SSJS + JS + AMPScript + SQL + SFMC & MCP Config documentation and code snippets that I find useful for developing Salesforce Marketing Cloud.

Marketing Cloud Engagement

Zen of SFMC

Salesforce Marketing Cloud is a complex and flexible tool. This combination is a dream-come-true set for enterprise Marketing Automation tools, but on the other hand, it enables mistakes and messy solutions. Find the right path to success through a best-practice fuelled checklist full of tool-based explanations and examples.

Read about Zen of SFMC

Server-Side JavaScript

SSJS is an XX-century version of JavaScript paired with proprietary libraries created by Salesforce. It is one of the programmatic tools useful to leverage Marketing Cloud to its fullest potential. I am creating this documentation to make my (and hopefully also yours) work easier.

SSJS Documentation

• If & Switch
• Loops
• Debugging
• Style Guide
• Performance

SSJS Snippets

• AMPScript in SSJS
• MobileConnect Phone Change
• SSJS Script Template
• Solve with Cloud Page Apps

Read about SSJS

JavaScript

In this part, I am gathering selected elements of modern vanilla JavaScript that I find helpful for marketing technologists. Expect guides on asynchronous calls to API and backend resources, form-focused DOM manipulation and playing with data objects.

JS Documentation

• If & Switch
• Loops
• Document Object Model (DOM)

JS Snippets

• Tailor with Data
• Engage with Countdown
• Export, Import & Document Roles in Salesforce Marketing Cloud

Read about JavaScript

AMPScript

AMPScript is a proprietary scripting language in Salesforce Marketing Cloud along with SSJS. Out of the two, it is simpler and more performant, but too limited for complex solutions. Good starting point for marketers without development experience. Best option for scripting in messaging.

AMPScript Documentation

• Style Guide
• Performance

AMPScript Snippets

• AMPScript in SSJS

Read about AMPScript

SFMC SQL

To fully leverage the Salesforce Marketing Cloud Data Extensions and Automation Studio, SQL is a must-have. Here I gathered both the language basics and some of the most valuable snippets to copy and paste shamelessly.

SQL Documentation

• SQL Basics
• Select
• From
• Join
• Where
• Case
• Like
• String Functions
• Date Functions
• Numeric Functions
• Conversion Functions
• Aggregate Functions
• NULL Functions
• Style Guide

SQL Snippets

• Debugging Email Sends
• Debugging Value Length

Read about SFMC SQL

SFMC Config

Many things in Salesforce Marketing Cloud aren't coding but have a massive impact on the code. Permissions. System Data Views. Configuration options. Here I focus on the most important ones that are crucial for Marketing Cloud developers.

• System Data Views
• Mobile Connect Data Views
• MCC Integration Patterns
• Contact Deletion Process
• Enhanced Send Log
• Behavioral Triggers
• Power of Code Resources
• AppExchange Solutions
• Features On Demand

Read about SFMC Config

Marketing Cloud Personalization

Salesforce Marketing Cloud Personalization (Interaction Studio) is a cross-channel real-time hyper-personalisation engine in Salesforce Marketing Cloud. Behind that cool-looking description is a powerful tool that lets your company adapt every point of contact to each person. Neat!

MC Personalization Documentation

• Catalog Objects Architeture
• Open Time Email Template
• Serverside Code Basics
• Serverside Code Properties
• Serverside Code Context

MC Personalization Snippets

• Catalog ETL Metadata Viewer

Read about MC Personalization

Changes

I'm updating the docs ongoingly, so expect changes. You can track those by watching and starring the website's Github Repository.